SEO Checklist for Indian Startups (2026 Edition)

Technical SEO (do first)

• ☐ Title tag on every page (50–60 chars, includes target keyword)
• ☐ Meta description on every page (150–160 chars)
• ☐ One H1 per page with primary keyword
• ☐ Canonical URL set (no www/non-www split)
• ☐ sitemap.xml submitted to Google Search Console
• ☐ robots.txt allows crawling
• ☐ Mobile-friendly (responsive design)
• ☐ Page load under 3 seconds
• ☐ HTTPS enabled
• ☐ FAQ schema on key pages
• ☐ Organization schema with name, URL, logo
• ☐ llms.txt file at site root

Keyword & content SEO

• ☐ 3 target keywords identified (what customers actually search)
• ☐ Dedicated landing page per keyword (not just homepage)
• ☐ Keyword in title, H1, URL, first paragraph
• ☐ 1,500+ words per landing page with H2 sections
• ☐ Internal links between related pages
• ☐ One comparison page vs main competitor
• ☐ Blog posts targeting searchable questions (not company news)

Off-page & authority

• ☐ Google Search Console verified
• ☐ Google Business Profile (if local)
• ☐ Listed on Product Hunt, G2, Capterra
• ☐ Listed on 3+ industry directories
• ☐ At least 5 external sites linking to you

AI visibility (after Google basics)

• ☐ Checked AI Answer Gap (ChatGPT, Gemini, Perplexity)
• ☐ Answer-first content on homepage
• ☐ FAQ schema implemented
• ☐ llms.txt deployed

Run through this checklist with Growlit's free scan — it checks most technical items automatically and shows your Google + AI visibility scores.