How to Find Your Competitor's Top Keywords for Free
Stop guessing what keywords drive traffic to your rival. Three free methods to discover their top Google keywords — plus one automated tool.
Your competitor already invested months figuring out which keywords bring customers. You can piggyback on that research — legally and for free — by analyzing what they rank for on Google.
Method 1: Google site search
Search site:competitor.com on Google. Pages at the top are their strongest in Google's index. Read each title — it reveals a target keyword. A page titled "Bank Exam Mock Test 2026" means they rank for that term.
Method 2: Analyze their URL structure
Visit their sitemap or browse their site. Every SEO-conscious startup builds URLs like /feature-name, /use-case, /vs-competitor. Each slug is a keyword they're targeting.
Method 3: Automated keyword gap (fastest)
On Growlit, enter your domain + competitor domain. We discover their top Google keywords, check live positions for both of you, and show the gap — keywords where they rank in the top 10 and you don't.
What to do next
- Pick the 3 gap keywords with highest business value.
- Study the competitor's ranking page — note structure, word count, FAQs.
- Build a better page targeting the same keyword.
- Re-check positions in 4 weeks.
Find competitor keywords automatically — free
Enter your domain on Growlit — Google rank check, competitor keywords, AI visibility, and SEO audit in one free scan.
Run Free Scan on Growlit