FAQ Schema: How to Get Cited by ChatGPT and Google

FAQ schema (FAQPage JSON-LD) tells Google and AI engines exactly what questions your page answers. It's one of the highest-ROI technical SEO fixes for startups.

Why FAQ schema works

• Google shows FAQ rich snippets — more SERP space, higher click-through rate
• AI engines extract Q&A pairs directly from structured data
• Forces you to write content that matches real customer questions
• Takes 10 minutes to implement

Copy-paste FAQ schema template

Add this inside a <script type="application/ld+json"> tag in your page head or body:

{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [{
    "@type": "Question",
    "name": "What is [Your Product]?",
    "acceptedAnswer": {
      "@type": "Answer",
      "text": "[Direct one-sentence answer]"
    }
  }]
}

Which FAQs to add

Use questions customers actually ask: "What is X?", "How much does X cost?", "X vs Y — which is better?", "Is X free?". Growlit's action plan suggests specific FAQs based on your scan results.